t's safe to say, we all have heard of Dollar General. It is a major retailer and dollar-chain store within the United States. You may be surprised, however, to learn that last spring, they released their own cosmetics line called Believe Beauty. Not only is Believe Beauty extremely affordable, selling for $5 or less, it's also cruelty-free! You can purchase lipsticks, eye shadows, nail polishes, foundation, and other makeup essentials.