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trends in skincare and beauty 2023

New trends in beauty and skincare are plentiful and have long started going around for 2023. The skincare world is constantly evolving, with new products, ingredients, and techniques always emerging. This makes figuring out which of these trends are worthy of the clout, a little difficult! That's why we have compiled the most promising trends in skincare and beauty that will make the social media rounds in 2023.

Here is what is trending in skincare 2023:

Sunscreen

One of the biggest skincare trends for 2023 is sunscreen! Not only will it be important to wear sunscreen daily, but consumers will also seek high-quality sunscreen that is fun, easy, and innovative. UV rays are one of the main causes of premature aging, so the best sunscreens will protect your skin from both UVA and UVB rays. Sunscreens that are mineral-based but don't leave white cast have already become popular among consumers. Additionally, cosmetics with SPF and multi-purpose SPF will see an increase in popularity.

Ingredients

While ingredients that focus on anti-aging aren't anything new, the ingredients themselves are. Another trend to watch in 2023 are the newest ingredients on the market. This includes antioxidants, AHAs, and other ingredients such as bakuchiol, tiger grass, squalene and mandelic acid. Retinol, niacinamide, and hyaluronic acid will continue to shine as well. 

Colorful makeup and hair

beauty and skincare trends 2023

One of the latest beauty trends to watch for in 2023 is super colorful makeup and hair! While colorful hair and makeup has always been around, influencers will up the ante this year. The trend will be continued by young people seeking to express themselves. With beauty bloggers and YouTubers changing their looks frequently, so it's no surprise that this trend will come back full force in 2023!

Scalp care and hair shaving

Last year, the importance of scalp care for healthy hair went viral. The trend continues to gain momentum and we are here for it. From scalp massage to skincare products focusing on the scalp, it is finally getting the attention it deserves. As a result, brands are taking note with offerings becoming even more popular in 2023.

Shaving the head will also become a major trend in 2023. Not only is it liberating, it can ease achy muscles and stimulates circulation for better hair growth.

Men's skincare

skincare for men rising trend

Men's skincare is on the rise! As more men begin to care about their health and appearance, they've been learning the importance of a good skincare routine. Brands targeted to men have emerged such as Stryx, Bulldog Skincare and Jackson Lane. Men's skin is just as important as us ladies, so this will become a common theme in 2023!

Let us know what you think about the aforementioned trends and which one's we missed. Here's to a happy, peaceful, and prosperous 2023!

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