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Dollar General Launches $5 and Under Beauty Brand

Dollar General Believe Beauty

It's safe to say, we all have heard of Dollar General. It is a major retailer and dollar-chain store within the United States. You may be surprised, however, to learn that last spring, they released their own cosmetics line called Believe Beauty.

Not only is Believe Beauty extremely affordable, selling for $5 or less, it's also cruelty-free! You can purchase lipsticks, eye shadows, nail polishes, foundation, and other makeup essentials. Dollar General customers will be able to save a lot of money on many of their makeup products. With most drugstore cosmetic products costing between $10 to $20 and more for high-end brands, this is great news for makeup lovers everywhere.

Believe Beauty by Dollar General

Believe Beauty was developed by Maesa and it's already been getting surprisingly good reviews! Beauty gurus were already blogging about Believe Beauty before it even arrived on the shelves at Dollar General. You can literally log onto YouTube, Facebook, or Instagram to get a professional opinion about the different products. Thanks to all the social media hype, Believe Beauty has gotten off to a good start and doesn't seem to be slowing down!

For people who already shop frequently at Dollar General, getting your cosmetic products there as well only makes sense. Believe Beauty is not a second-rate cosmetic line. While it's understandable to be reluctant to try Believe Beauty, the new brand has been endorsed and promoted by top beauty influencers.

Currently, Believe Beauty is located in 15,500 Dollar General stores within the U.S. This product line has already saturated every corner of the United States and looks to establish itself as a major player in the cosmetic market.

Shoppers can easily find it within the store since it's located on end caps within store aisles. Even if you don't care to try all the products, selecting one or a few can definitely save you some money and who doesn't want that?! Whatever makeup line you prefer, always remember to apply SPF and reapply every two hours.

Zinc It Over makes it easy to protect your skin and set your makeup! This revolutionary formula is the only Over Makeup zinc-based, chemical-free sunscreen facial mist on the market. Finally, reapply your SPF without ruining your makeup- a win for your makeup and your skin! Check out our new makeup up bag and sunscreen mist combo here.

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