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Top Beauty and Skincare Trends for 2020

skincare and beauty trends 2020

2020. Let me repeat that for effect, 2020! Seasons come and go, but with them so do beauty and skincare trends. It looks as though it is going to be a groundbreaking year with the importance of natural, eco-friendly products taking center stage, while makeup and fashion trends are going to be paying homage to the past.

Here is the full rundown so you can be ready to rock the hottest beauty and skincare trends this upcoming new year!


With 2020 looking to be the most health-conscious year of them all, haircare is no exception. Consistent hair care habits are just as important as skincare, however, is often neglected. Natural, fresh, and eco-friendly, hair care routines are going to be all the rage in the forthcoming year.


Judging by the looks on the runway, Marie Claire magazine sees a more openness to creativity, with twists on classics such as the French manicure being tipped with more bold colors. The daring, vibrant, and unique, will be dominating the nail trends of 2020.


Elle magazine spoke with makeup artist Ammy Drameh, who says that while the all-natural look is going to make a big comeback, she is also looking forward to with experimentation of metallic pigments (uh, hello 90s!) being thrown into the mix. Seems to us that we can look forward to the future of beauty, boldly honoring the past.


According to, one of the biggest skincare trends of 2020 is the upsurge of incorporating CBD oil into our skincare routines. In fact, many beauty and skincare companies are already doing this. Its anti-inflammatory properties can help to reduce redness, puffiness, and can be quite soothing. It looks as though CBD oil is going to be one of the biggest breakout stars of 2020.


One of the most universal trends that is gaining traction, eco-friendliness, is only set to get bigger and stronger. Most agree, across the board, that better packaging and manufacturing processes can only help the future of our beautiful planet. Be prepared for more planet-friendly containers, formulas, and company practices. Larger brands will be following the lead of smaller companies that offer environmentally friendly options. ZINC IT OVER, for example, is vegan, cruelty-free, reef-safe, and chemical-free!


2020 is the year of overall wellness. When you care for the inside, it most certainly shines through. Exercise, meditation, and eating right, will all help cement your beauty care impact throughout the year.

The first year of the new decade is going to be a perfect opportunity to show your unique creativity, moving away from the perfectly manufactured and contoured social media looks, and making way for us to be more original. It is also going to be a year of acknowledging the importance of living green. As we learn more about the impact we are having on our surroundings, we can take steps in the right direction. You will be seeing a major shift in eco self-awareness in products and businesses alike.

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