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6 New Cruelty-Free Beauty Brands to Support

Vegan makeup and skincare brands.

Thanks to social media, animal activists, and exposes by organizations like PETA, more people are aware of the immense cruelty that goes on in the beauty sector. So, it's no surprise that cruelty-free and vegan beauty brands are rising in popularity. If you're looking for a way to start making a difference for animals and the environment, investing in the following brands is a great way to start! Additionally, they are all relatively new to the scene so supporting them is a win-win for all involved.

Check them out below and let us know if you've tried them and what was your experience.

1. Milk Makeup

vegan makeup brand Milk makeup
Although their products, from cleansers to toners, are innovative, the real appeal of Milk Makeup is their irresistibly minimalist packaging. Milk Makeup has been popular since its debut in 2016 and has been keeping it simple and real ever since. This beauty company went completely vegan earlier this year, eliminating harmful ingredients like beeswax and collagen, making them more popular than ever!

2. OZ Naturals

Everyone has grown fond of cold brew coffee this day and age. If you've hopped on the bandwagon, you'll definitely appreciate OZ Naturals. It is one of the only companies in the world to create formulations "without using heat or chemical emulsion," which can destroy natural ingredients and reduce their effectiveness. And of course, all products are vegan!

3. Inika Organic

If you'd like to shoutout Australia, look no further than Inika Organic. This is a brand that's gained a massive following, using only vegan ingredients. They are ethically sourced, natural and derived from botanicals or minerals. Even better is that their brushes are also vegan.

4. Pacifica Beauty

cruelty-free beauty brand pacifica
Not over the unicorn trend yet? Then Pacifica is is where it's at! This beauty brand is sure to keep up your mystical obsession with its wide range of products. Of course, this includes unicorn-studded mascara wands and rainbow crystal highlighters.

5. Mented Cosmetics

If you're a woman of color, take a look at Mented Cosmetics. Started by two Harvard Business School graduates, this brand seeks to fill the need for creating nude makeup designed for women of color. Not to mention, they're cruelty-free. Ranging in shades from “Peach Please” to “Dark Night,” this company ensures that anyone can find the perfect complement to their skin tone. They have managed to stay fabulous and true to their commitment to the environment.

6. PHB Ethical Beauty

This UK-based, family-run company that lives up to the "ethical" part of its brand, offering one of the largest collections of vegan and halal-certified beauty products. It also donates 20 percent of its proceeds to charity so if you're looking to help make a difference through buying beauty products than PHB is for you.

Unlearning decades of eating habits can be a long and difficult process for some. Supporting vegan and cruelty-free beauty brands, however, is simple. You can easily support animals investing in vegan and cruelty-free beauty companies that are shifting the beauty world. We are so proud of the growing number of beauty brands joining us in making the world a better place for people, animals, and the environment!

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